It Is All About Who Knows You
If I went out on the street today and asked five people to name a few local Realtors, who do you think they would name? The fact is that you’d probably hear a few of the same names. It is not even likely that these people have met them or done business with them.
How did they come up with these realltors? Because they do know them. They have probably seen them on a billboard, heard them on the radio and on television. News paper reportrs have probably interviewed them and their faces are probably all around town on For Sale signs.
The Internet Is The Great Equalizer
In yers past, the recommendation would have been to do the same once you have built up your business and had cash for marketing. Over the years tohough, many real estate agents have come to embrace the opportunities that online provide.
No longer is the cost of entry high. Within five minutes people can have a Facebook page up and running. In twenty minutes they can sart gaining followers and not too long after that they could be posting in local groups to start down the road of building your personal brand.
It i not so much about having an expensive logo. It is getting people to remember you and think of you when they consider buying or selling and being the name someone remembers when asked, “do you know a Realtor?”
TV, Radio, Print are all expensive media and you get very few variations of your message. The internet through your website and social media provide you the opportunity to get your message out to many in multiple forms. The best part is most of it is free.
I know, I sound like a snake oil salesman. But you already know that I am right.
How To Start Creating
If you want a lot of people to see and hear bout you, then you need to start producing. That is the cost of being free. It takes time but think about how many people have moved from radio ads and newspapers to brying their nose in their phone? And of that time, more than half is spent on Social Media.
If you want to get in front of as many eyes as possible, your ganna need to create more than five posts per month and your gonna have to do the work to get them in front of those people.
Being everywhere doesn’t cost a lot, but it does requie time and a commitment.