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Before the internet, creatives struggled to have their artistry put to the test. Previously, thoughtful decisions had to go into choosing what content would be put on a flyer, printed in the newspaper, run on radio or tv commercials, etc. The reason was cost. It was expensive and sometimes risky …
It Is All About Who Knows You If I went out on the street today and asked five people to name a few local Realtors, who do you think they would name? The fact is that you’d probably hear a few of the same names. It is not even likely …
Click and Mortar refers to the idea of having a physical store location(s) and also having a way for people to buy online. Smaller retail stores often think it is not worthwhile to have ecommerce on their website. This idea couldn’t be further from the truth. Setting Up an Online …
Lessons Learned From Facebook Marketing If your entire marketing plan is dependent upon one way of being able to deliver leads to drive sales, sell product, whatever the case may be then you are holding your business hostage to other platforms. Years ago Facebook allowed business pages to show up …
Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers …
Everyone has heard about the pixel and how big Facebook ads are becoming. Digital Marketers are exclaiming that you need to stop whatever you are doing and begin running sponsored posts immediately. Without doing so will doom your business. Well, maybe they are not getting that dramatic, but still. Facebook …
Do You Own Your Website? It doesn’t happen often but once in a while, I will sit down to have a conversation with a potential client who would like to discuss the prospect of having us do their marketing. Within this discussion, the topic of hosting their website comes up. …
Pay Per Click advertising can be complicated and Google will spend your money really quickly on lots of traffic with few results if you let them. It’s not their fault after all. To get a handle on this, you first need to understand a few basic principles and ask one …
There are literally hundreds and to some extent thousands of social media platforms online where you can promote your business. Social media accounts set up for your business can have a cumulative effect on building your SEO strength by establishing a stronger online presence. They are one of the easier …
If I were a teacher in a classroom and asked how much should be spent on marketing I would have to stop and ponder, then give the following answer, About 10 to 15 percent of revenue should be spent on marketing. That is the short answer. Easy, wrapped in a …
